This is about trying to buy clothes that you look nice in and want to wear. If you are over 30 and under 70 the selection is pretty limited. There are a few select stores (cheers for New York & Co.) that actually have a good selection to choose from and where you might even find something that fits!
Otherwise, you are stuck trying to create something wearable out of nice looking, fashionable clothes that would look great on your mother and the tween, teen, college styles that often don't even look good on 16 year old, let alone an actual adult woman.
Don't even try to find a dress unless you want to spend a small fortune (think Coldwater Creek). This gets even worse if you are either taller or shorter than "normal".
Seriously, is it too much to ask for a pair of jeans that hits somewhere between 5" below your navel (good luck finding underwear that won't show in the back) and 3" above your navel (maybe even without elastic anywhere on the waistband). I know it's not just me. I drove by the sign of a local petite shop recently that read "Not Your Daughter's Jeans".
I could be wrong but I'm pretty sure a large chunk of the population falls in this "no womans land" of fashion.
What about you? Do you know a store that offers nice, affordable, fashionable clothes for middle aged (there, I said it) women?
